Attorney General Daniel Cameron announced Tuesday his Office of Senior Protection has launched an awareness campaign to protect Kentucky consumers from financial losses associated with scams and fraud.
The initiative, called “Be a Fraud Fighter,” empowers Kentuckians to put a stop to scams, and Cameron says it has a dual purpose. “It puts scammers on notice that their actions will not be tolerated in the Commonwealth, and it arms Kentuckians with the information needed to report and avoid scams. I’m grateful to our staff within the Office of Senior Protection for their diligent work to combat fraudsters and protect Kentucky consumers.”
During the COVID-19 pandemic, scammers capitalized on the circumstances surrounding the global health crisis, including isolation and increased time online, to carry out scams. According to Cameron’s office, In 2021 alone, Kentuckians reported a 135 percent increase in financial losses associated with scams, compared to the same period during the previous year.
“Demand for fraud assistance from our office has grown dramatically from 2019 to 2021, and seniors have borne the brunt of these losses,” said LaDonna Koebel, Executive Director of the Office of Senior Protection. “Our team works hard to inform the public about scams through outreach and speaking engagements and, when possible, mitigate financial losses by assisting consumers with scam reports. We encourage Kentuckians to report scams immediately.”
Funded by the Department of Justice’s Coronavirus Emergency Supplemental Funding grant, the “Be a Fraud Fighter” campaign consists of public awareness messages on radio, digital, and social media platforms. They warn of common scams, share tips to avoid them, and encourage Kentuckians to report scams to the Attorney General’s Office by visiting ag.ky.gov/scams.
To schedule a speaking engagement on scams for your group or organization, contact the Office of Senior Protection by calling 502-696-5300.